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Our story

Our Story

NURTURING PASSION.
NOURISHING PURPOSE.

We believe each day is filled with promise and possibility. And our purpose is to help you get the most out of it. That’s why each of our ingredients is chosen carefully, and every one of our blends is crafted masterfully. So you can be your best self, live your best life, and rule the day.

Our Mission
Inspire people to live a healthy and active lifestyle.

Our Vision
Be an integral part of everyone's health and fitness journey.

Living with purpose is nothing new

We’ve been doing it since the very beginning.

1973

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Steve Kuhnau blends his first Smoothies With A Purpose, mixing various nutrients and proteins with real fruit for custom blends to improve his health.

1989

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Smoothie King opens its first U.S. juice bar franchise in New Orleans, Louisiana – empowering entrepreneurs to help communities Find Pleasure in Their Purpose.

2003

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Smoothie King goes international, growing to more than 130 locations in South Korea and impacting millions of lives around the globe.

2012

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Smoothie King master franchisee, Wan Kim, takes over Smoothie King, continuing Steve's legacy and passion to provide a healthier alternative for all.

2014

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The Smoothie King logo is updated to feature a red crown. But there’s more to it than first meets the eye. The points of the crown are actually three people, representing a sense of community. To the right, the third person also extends a hand for others to join. Finally, the “i” in King pays homage to the original logo with a crown point as its dot.

2014

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New Orleans’ Smoothie King Center is unveiled, providing Smoothies With A Purpose to professional basketball team, the New Orleans Pelicans.

2017

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Smoothie King makes the Clean Blends promise to its guests, ensuring healthier decisions are made when choosing ingredients for each blend.

2018

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Smoothie King has grown to over 1,000 locations and counting, fueling your purpose across three continents – from the U.S. to the Republic of Korea, Trinidad & Tobago and the Cayman Islands.

2019

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Rule The Day is launched to capture the journey of wellness, activity and achievement featuring everyday habits that encourage people to live purposefully.