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NEW ORLEANS, August 7, 2014 – Smoothie King Franchises, Inc. is pleased to announce that Richard A. Peabody, has joined the company as Chief Financial Officer (CFO). With over 25 years of experience working in the restaurant and franchise industry, Peabody will be responsible for managing and guiding the financial decisions of the rapidly growing company.

Prior to joining Smoothie King, Peabody worked for IFCB Holding Corporation as Senior Vice President and CFO for the Corner Bakery Café and Il Fornaio brands. He has also held leadership positions with Taco Bueno Restaurants, L.P., Romacorp, Inc., Checkers Drive-In Restaurants, Inc., and Black-Eyed Pea Management Corp.

“The experience Richard has accumulated over his career is invaluable,” said Wan Kim, owner and CEO of Smoothie King. “We are glad to have him come on board at such an exciting time for our company, as we continue to grow nationally and internationally at a rapid pace.”

Peabody graduated from Baylor University in Waco, Texas, with a Master’s Degree in Taxation and Bachelor’s Degree in Accounting and is a certified public accountant.

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