The Smoothie King Story

OUR VISION
To be an integral part of every health and fitness plan
The Smoothie King Difference
Smoothies With A Purpose®
Steve Kuhnau pouring a smoothie.

From the beginning, founder Steve Kuhnau started blending for a purpose – solving his chronic food allergies. Handcrafted by our blendologists, every one of our Smoothies is still blended with a purpose – yours. Power a workout, lose weight or make food choices you feel good about with the right nutritious Smoothie for your goals and Healthy Rewards tailored just for you.

Slim
Blends
Wellness
Blends
Fitness
Blends
Take a Break
Blends
Blended to help you get toned, build muscle, last longer or recover faster.
See The Smoothies
OUR QUALITY STATEMENT
Fueling Your Purpose
What's In Our Smoothies

Every Smoothie is expertly blended with real fruit and fruit juice, nuts or veggies, plus the high-quality proteins, vitamins, minerals, antioxidants and more to help you reach your goals.

What's NOT in Our Smoothies

No High Fructose Corn Syrup. No Trans Fat. No ingredients prohibited by any regulatory lists monitored by NSF – we’re athlete-friendly! After all, the perfect Smoothie is made with only high-quality ingredients.

OUR STORY
Passing Down Purpose

Smoothie King’s vision is to be an integral part of every health and fitness plan by providing a knowledgeable environment and specialized product offering that makes it easy and enjoyable to reach individual goals.

  • 1973

    Steve Kuhnau blends his first Smoothies With A Purpose, mixing various nutrients and proteins with real fruit for custom blends to improve his health.

  • 1989

    Smoothie King opens the first U.S. juice bar franchise in New Orleans, LA, empowering entrepreneurs to help communities Find Pleasure in Their Purpose.

  • 2003

    Smoothie King goes international, growing to more than 130 locations in South Korea and impacting millions of lives around the globe.

  • 2012

    Smoothie King master franchisee Wan Kim takes over Smoothie King, continuing Steve's legacy and passion for the Smoothie King mission as a healthy alternative for all.

  • 2014

    The Smoothie King logo is updated to feature a red crown. But there is more to it than first meets the eye! The points of the crown are actually three people, representing a sense of community. To the right, the third person also extends a hand for others to join. Finally, the “i” in king pays homage to the original logo with a crown point as its dot.

  • 2014

    New Orleans’ Smoothie King Center is unveiled, providing Smoothies With A Purpose to professional basketball team, the New Orleans Pelicans.

  • Now

    Smoothie King has grown to over 800 locations and counting, fueling your purpose across three continents, from the US to the Republic of Korea, Trinidad & Tobago and the Cayman Islands.

IN THE COMMUNITY
Living Our Mission
  • Big Blocks for a
    Big Cause

    Everyone deserves the chance to live actively, which is why Smoothie King partners with Challenged Athletes Foundation (CAF). Every shot the New Orleans Pelicans block at the Smoothie King Center brings us closer to our grant goal for adaptive sport equipment. See The Block Counter

  • A Make-A-Wish® Come True

    Not only is Berkeley a talented softball athlete, but after beating bone cancer at 16 years old, she dedicated herself to helping her community live a healthy, active lifestyle. To honor her inspiring example, Smoothie King and her Abita Springs, LA, neighbors sent her on the vacation of a lifetime. See Her Wish Granted

  • Stronger Together:
    NOLA Day of Service

    Our hometown of New Orleans continues to inspire us with its depth of compassion and resilience. On the ten-year anniversary of Hurricane Katrina, Smoothie King joined forces with Youth Rebuilding New Orleans to give back during the citywide day of service. See The Local Impact