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Smoothie King Announces Las Vegas Expansion, Tripling Footprint in the Market

First of seven new area locations expected to open as early as late 2024

DALLAS, TEXAS (March 28, 2024) Smoothie King, the world's largest smoothie brand and the first health and fitness fast casual brand of its kind, announced the signing of development agreements that will bring seven new locations to Las Vegas. The expansion more than triples Smoothie King’s footprint in the market and is part of the larger growth path that the smoothie brand announced earlier this year, forecasting 100 new store openings in 2024.

Smoothie King currently has three locations in the Las Vegas area, with its most recent opening occurring in 2022. With this expansion, Las Vegas residents in the Henderson, Summerlin, and Spring Valley neighborhoods soon will have even more opportunities to enjoy the vast assortment of the brand’s purposeful offerings, all with clean ingredients and organic fruits and vegetables. The first of the seven new locations is expected to open as soon as late 2024.

The expansion In Las Vegas is led by new franchisees Brandie and Dustin Rasmussen, who will oversee four of the new locations. With Brandie having spent the last 15+ years running operations in the technology industry and Dustin a USAF Veteran, they join the Smoothie King family out of a desire to open a family business together with their two children. Longtime multi-unit franchisee Na’im Muhammad will oversee the other three new Las Vegas stores, previously announced in December.

“These new stores build upon the development momentum we set out to achieve for 2024 and we’re really proud to grow in this key market and provide delicious, better-for-you smoothies to our guests in the community,” said Chris Bremer, Chief Development Officer at Smoothie King. “We welcome our new franchisees to the Smoothie King family and look forward to forging a successful partnership together through these new stores.”

Smoothie King has repeatedly been recognized as a top franchise opportunity, having recently been featured in the top 100 of Restaurant Business's and Nation's Restaurant News' 2023 Top 500 lists. The brand was just named the No. 1 most beloved limited-service brand among millennials in Technomic’s “2023 America’s Favorite Chains” study, and recently ranked number 15 in Entrepreneur magazine's highly competitive Franchise 500 ranking of the top franchise brands. This year Smoothie King was also included in QSR magazine's “Best Franchise Deals” and annual “QSR 50 Contenders” list and was selected for Franchise Times' "Top 400 Franchises" list.

For more information about franchise opportunities with Smoothie King, please visit

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