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Smoothie King® and Jrue Holiday Announce NEW! Partnership The Pelicans Star will spearhead the “Smoothie King Race Team”

Media Contact:
Dana Sotoodeh
(512) 687-6236

Smoothie King® and Jrue Holiday Announce NEW! Partnership
The Pelicans Star will spearhead the “Smoothie King Race Team”

New Orleans, Louisiana (June 5, 2015) — Smoothie King will launch the Smoothie King Race Team this month with New Orleans Pelicans superstar, Jrue Holiday, serving as honorary captain. The Smoothie King Race Team will inspire New Orleanians to live healthy and active lifestyles by providing incentives and discounts for participating in races held by local race group the New Orleans Track Club.

Race Team participants have the chance to meet Jrue Holiday at area races throughout the year. They will also receive a free Smoothie King Race Team running shirt, discounts to New Orleans Track Club race events, a chance to win tickets to see Jrue Holiday play at the Smoothie King Center, autographed basketballs, jerseys and more!
“The Smoothie King Race Team embodies the mission of Smoothie King: to inspire a healthy and active lifestyle,” said John Sampson, a New Orleans Smoothie King Franchisee. “We’re excited to partner with Jrue Holiday and the New Orleans Track Club who are the perfect partners to bring this mission to life in New Orleans.”

To become a Smoothie King Race Team member download the Smoothie King loyalty app and enter code #TeamSmoothie. You can download the Smoothie King app in the iTunes or Google Play store. Smoothie King loyalty app members can email to receive a sign up form. For more details visit

About Smoothie King Franchises, Inc.
Smoothie King Franchises, Inc. is a privately held, New Orleans-area-based franchise company with more than 700 units worldwide.  By creating each smoothie with a purpose, Smoothie King makes it simple and pleasurable for guests to achieve their individual health goals.  The franchise also offers a number of healthy retail products, including sports beverages, energy bars, vitamin supplements and more.

Smoothie King was founded in 1973 by Steve Kuhnau, whose mission was to help others achieve better health in a tasty way.  In 1989, Smoothie King became the first franchised smoothie bar/health food store in the U.S. and currently operates in 33 states, the Caymans, Singapore and the Republic of Korea.   In 2014, Smoothie King was ranked No. 1 by Entrepreneur magazine in the juice bar category for the 20th year and No. 86 overall on the 2014 Franchise 500 list. In 2014, Smoothie King partnered with the New Orleans Pelicans to launch the Smoothie King Center, a multi-purpose indoor arena in New Orleans, Louisiana. Visit or; engage on Facebook; follow on Twitter at