Skip to Site Nav Skip to Product Menu Skip to Footer

The Smoothie King Story

To be an integral part of every health and fitness journey
The Smoothie King Difference
Smoothies With A Purpose®
Steve Kuhnau pouring a smoothie.

From the beginning, founder Steve Kuhnau started blending for a purpose – solving his chronic food allergies. Handcrafted by our blendologists, every one of our Smoothies is still blended with a purpose – yours. Power a workout, lose weight or make food choices you feel good about with the right nutritious Smoothie for your goals and Healthy Rewards tailored just for you.

Take a Break
Blended to help you get toned, build muscle, last longer or recover faster.
See The Smoothies
Fueling Your Purpose
Blender Icon with text What's In Our Smoothies

Every Smoothie is expertly blended with real fruit and fruit juice, nuts or veggies, plus the high-quality proteins, vitamins, minerals, antioxidants and more to help you reach your goals.

Prohibition icon with text What's NOT in Our Smoothies

No High Fructose Corn Syrup. No Trans Fat. No ingredients prohibited by any regulatory lists monitored by NSF – we’re athlete-friendly! After all, the perfect Smoothie is made with only high-quality ingredients.

Passing Down Purpose

Smoothie King’s vision is to be an integral part of every health and fitness journey.

  • Steve Kuhnau holding a smoothie


    Steve Kuhnau blends his first Smoothies With A Purpose, mixing various nutrients and proteins with real fruit for custom blends to improve his health.

  • Steve Kuhnau with customers inside first Smoothie King store


    Smoothie King opens the first U.S. juice bar franchise in New Orleans, LA, empowering entrepreneurs to help communities Find Pleasure in Their Purpose.

  • Sketch drawing of world map


    Smoothie King goes international, growing to more than 130 locations in South Korea and impacting millions of lives around the globe.

  • Wan Kim image


    Smoothie King master franchisee Wan Kim takes over Smoothie King, continuing Steve's legacy and passion for the Smoothie King mission as a healthy alternative for all.

  • Original logo and new logo side-by-side


    The Smoothie King logo is updated to feature a red crown. But there is more to it than first meets the eye! The points of the crown are actually three people, representing a sense of community. To the right, the third person also extends a hand for others to join. Finally, the “i” in king pays homage to the original logo with a crown point as its dot.

  • Smoothie King Center image


    New Orleans’ Smoothie King Center is unveiled, providing Smoothies With A Purpose to professional basketball team, the New Orleans Pelicans.

  • New Smoothie King building


    Smoothie King has grown to over 800 locations and counting, fueling your purpose across three continents, from the US to the Republic of Korea, Trinidad & Tobago and the Cayman Islands.

Living Our Mission
  • Man in red jersey playing wheelchair basketball

    Big Blocks for a
    Big Cause

    Everyone deserves the chance to live actively, which is why Smoothie King partners with Challenged Athletes Foundation (CAF). Every shot the New Orleans Pelicans block at the Smoothie King Center brings us closer to our grant goal for adaptive sport equipment. See The Block Counter

  • Image of smiling girl with Make-A-Wish button on shirt

    A Make-A-Wish® Come True

    Not only is Berkeley a talented softball athlete, but after beating bone cancer at 16 years old, she dedicated herself to helping her community live a healthy, active lifestyle. To honor her inspiring example, Smoothie King and her Abita Springs, LA, neighbors sent her on the vacation of a lifetime. See Her Wish Granted

  • Group of teenagers in front of Smoothie King van

    Stronger Together:
    NOLA Day of Service

    Our hometown of New Orleans continues to inspire us with its depth of compassion and resilience. On the ten-year anniversary of Hurricane Katrina, Smoothie King joined forces with Youth Rebuilding New Orleans to give back during the citywide day of service. See The Local Impact