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Our Story


See what it means to RULE THE DAY.

We believe each day is filled with promise and possibility. And our purpose is to help you get the most out of it. That’s why each of our ingredients is chosen carefully, and every one of our blends is crafted masterfully. So you can be your best self, live your best life, and rule the day.

What are Clean Blends?

They're part of our promise to encourage healthy, active lifestyles for all our guests. A promise to make Smoothies that not only nutritionally support your health and fitness goals, but actually help you achieve them.

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0 grams added sugar in many purpose blends

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More whole fruits and veggies

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No artificial colors, preservatives or flavors

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No hydrogenated oils and trans fats — just great taste

Living with purpose is nothing new

We’ve been doing it since the very beginning.



Steve Kuhnau blends his first Smoothies With A Purpose, mixing various nutrients and proteins with real fruit for custom blends to improve his health.



Smoothie King opens its first U.S. juice bar franchise in New Orleans, Louisiana – empowering entrepreneurs to help communities Find Pleasure in Their Purpose.



Smoothie King goes international, growing to more than 130 locations in South Korea and impacting millions of lives around the globe.



Smoothie King master franchisee, Wan Kim, takes over Smoothie King, continuing Steve's legacy and passion to provide a healthier alternative for all.



The Smoothie King logo is updated to feature a red crown. But there’s more to it than first meets the eye. The points of the crown are actually three people, representing a sense of community. To the right, the third person also extends a hand for others to join. Finally, the “i” in King pays homage to the original logo with a crown point as its dot.



New Orleans’ Smoothie King Center is unveiled, providing Smoothies With A Purpose to professional basketball team, the New Orleans Pelicans.



Smoothie King makes the Clean Blends promise to its guests, ensuring healthier decisions are made when choosing ingredients for each blend.



Smoothie King has grown to over 1,000 locations and counting, fueling your purpose across three continents – from the U.S. to the Republic of Korea, Trinidad & Tobago and the Cayman Islands.



Clean Blends expands nationally to offer more whole fruits and veggies, along with 0 grams added sugar in many purpose blends — all to help our guests be their best.