Smoothie King® and ZAG Marketing Take Fresh Fruit Smoothies on the Road for 2nd Annual Mobile Marketing Tour.
Cool Drinks & “Brain Freeze” Contests Promote a Healthy Lifestyle.
March 5, 2008
PLANT CITY, FL, USA, — Smoothie King® Franchises, Inc. and ZAG Marketing have launched their second annual “Smoothie King® On The Go Tour.” As a six month mobile marketing campaign, consumers can look forward to a special sampling of Smoothie King’s freshly-made smoothies with real fruit ingredients. The mobile tour has been strategically planned to make stops at over 24 cities where Smoothie King® Franchise stores are prevalent in the marketplace. “The Orange KaBAM Van” (named after a wholesome banana/orange/mango smoothie) will be back on the road visiting fairs, festivals, sporting events and other major events from Tampa, Florida to San Francisco, California.
Inside a self-sufficient, mobile smoothie kitchen, Smoothie King® team members work quickly and carefully to blend the freshest ingredients into one of Smoothie King’s featured drinks, called “Caribbean Way”. While consumers receive their tasty smoothies, they are immersed in a 40’ x 15’, branded environment complete with an “On The Go” style café area; an emcee conducting fruit trivia contests and “brain freeze” contests for great prizes; an information pavilion where consumers can learn more about Smoothie King’s products, stores and lifestyle-related causes and more.
During last year’s pilot tour nearly 80,000 hand blended samples and 60,000 coupons were distributed in 7 cities nationwide. Since franchisees saw such a significant increase in store traffic following the ’07 tour, the program was expanded to a 25 week schedule in ’08.
According to Jon Lesser, President of ZAG Marketing, “Consumers are shocked that we’re actually using freshly prepared, whole fruits on-site rather than mixes or packaged goods. While bringing in fresh produce every day and upholding strict health codes in each market represents an interesting logistical challenge, we are able to preserve the integrity of the product and give consumers the same product experience they would have in the stores.” Lesser adds “Smoothie King® has raised the bar significantly with their products and consumers who have never tried them before are blown away once they taste them.”
“Our company’s mission is to relentlessly influence more and more people to achieve a healthier lifestyle,” said Steve Kuhnau, President and Co-founder of Smoothie King®. “By touring the country, we are making it even easier for people to try our smoothies and learn more about how smoothies can complement any lifestyle — to bulk up, trim down or get energy.” The Smoothie King® On The Go Tour” travels across the US through August and includes the key markets of Miami, Atlanta, Dallas, Houston, San Francisco and New York. In 2008, Smoothie King® Inc. has grown to over 500 locations in 32 states and 25 in Seoul, Korea.
# # #
About Smoothie King Franchises, Inc.
Smoothie King is a privately held, New Orleans-area-based franchise company and the premier Smoothie Bar and Nutritional Lifestyle Center in the industry. Smoothie King Centers offer guests the industry’s first, original nutritional fruit- and function-based, fresh-blended smoothies. Each Lifestyle Center also offers healthy retail product solutions, including sports beverages, energy bars, healthy snacks, vitamin supplements, herbs, minerals and other sports nutrition products. Smoothie King opened its first store in 1973 and started as the first franchised smoothie bar/health food store business in the United States in 1989. Smoothie King currently has more than 500 units operating in 32 states and the Republic of Korea. For more information, visit www.smoothieking.com.