Smoothie King Advantages
Here’s what you will receive with your new franchise business:
1. The Smoothie King System
You are awarded the license to use Smoothie King's name, trademark, proprietary information, exclusive operating system, training procedures, volume buying power, and all other aspects of the franchise system.
2. Training
You will receive 12 days of comprehensive training at our corporate training and test center in Metairie, LA and 7 days of on-site training at your location. The training covers the important aspects of operating a Smoothie King franchise and includes operational, marketing, nutritional and guest service classes. You also receive hands-on training behind the smoothie bar and on the sales floor. During training, you will receive and learn how to use the Smoothie King Manuals.
3. Volume Buying Power
By utilizing volume-buying power, Smoothie King is able to secure lower prices for its franchises by negotiating for discounts and services from national vendors. Smoothie King products are purchased directly from our approved suppliers and distributors.
4. Marketing and Advertising Support
The Smoothie King Marketing Department provides you with marketing training, a user-friendly marketing manual, promotions and merchandising assistance. The Marketing Department also coordinates seasonal campaigns that are designed to attract and retain guests.
5. On-going Support
You will receive on-going operational and marketing support, in-store evaluations, and business training classes. We have more then 60 employees staffing 15 different departments.
6. Business Synergy
Those who join Smoothie King become part of a family where all members work together for the good of the whole. Smoothie King coordinates on-going seminars and workshops for all franchises.
7. Corporate Integrity
Smoothie King is an IFA member and adheres to the principles of the International Franchise Association. Smoothie King is also a member of the NNFA-National Nutritional Foods Association, Racquet & Sport Club Association and ICSC- International Council of Shopping Centers. 2003 winner of the River Parishes Business Ethics Award.
8. Established System
The Smoothie King concept has been in operation since 1973. As a Smoothie King franchisee you will have instant access to years of experience and proven business methods.
9. Popular Products
America seems to be mad about Smoothies. According to the Wall Street Journal, retail smoothie sales have jumped to more than 1 billion a year from virtually nothing five years ago.
According to Analysis of Dietary Supplement Regulation and Proposed Legislation, by Mark H. Herrin and A.V. Eggers, 41% of adults in the U.S. take dietary supplements regularly. In 2003, the U.S. Nutrition totaled over $53 billion.
10. Industry Recognition
Since 1989, Smoothie King has been rated #1 in its category 16 times by ENTREPRENEUR Magazine, and has also been recognized by magazines like Restaurant Business and Income Opportunities as a leader in the franchise industry. In addition, Smoothie King's company founders Steve and Cindy Kuhnau were nominated Entrepreneur of the Year for 1993 and 1994. Smoothie King has received and continues to receive national media recognition from Good Morning America, MTV's Real World, ABC News, Glamour, Prevention, Wall Street Journal, Muscle Media, and Energy Magazine.
11. Guest Loyalty
Our most recent survey showed that 66% of our guests return 8 to 12 times per month.
12. Dual Concept
We offer a wide variety of vitamins, sports nutrition, diet products, and healthy snacks conveniently merchandised within our stores to service all of the nutritional needs of our guests.
13. Not a Restaurant
Operating a Smoothie King franchise requires no cooking/frying, open flame, heavy equipment or restaurant experience! Our business is fun, energetic, clean, and rewarding.
14. Growth
Opportunities and areas are available throughout the United States.



